Tag Archives: Social Networking

Ad Blocking can save digital advertising from itself

Posted on October 26, 2016 by

The first ever banner appeared on HotWired in 1994. It was the only ad on the page & reported that 44% of people who saw it; clicked. From that moment on display advertising has been in freefall. Brands, Agencies & publishers … Continue reading →

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Facebook Organic Reach and the Futility of Like Farming

Posted on March 12, 2014 by

If you’ve spent 5 minutes with a marketer in the past 5 years you will have heard them talk about paid, owned & earned media and their increased focus on digital marketing. Many of these marketers will have also been … Continue reading →

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Tweet the Power

Posted on December 12, 2013 by

If you are the type of person to read this you will love Twitter as much as I do. It’s more than a website, social network or channel. It is a medium in its own right; an invention I believe … Continue reading →

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