Tag Archives: Real Time Marketing

The Importance of Context in Digital Marketing

In the early days of digital, context was paramount. Web 1.0 was like a digital newsstand and digital media plans weren’t far off those put together by press teams. The digital bit was around ad serving, site tracking and reporting.   … Continue reading

Posted in Digital Media, Programmatic | Tagged , , , , , , , , , | Leave a comment

Real Time Media & The Suarez Chomp

At World Cup time almost every ad has a football aspect to it. I spent all day in the car on Sunday and lost count of the radio ads sung to the tune of ‘Ere we go’, contained lazy football … Continue reading

Posted in Content, Digital Media | Tagged , , , , , | 1 Comment