Tag Archives: media buying

The Importance of Context in Digital Marketing

In the early days of digital, context was paramount. Web 1.0 was like a digital newsstand and digital media plans weren’t far off those put together by press teams. The digital bit was around ad serving, site tracking and reporting.   … Continue reading

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Ad Blocking can save digital advertising from itself

The first ever banner appeared on HotWired in 1994. It was the only ad on the page & reported that 44% of people who saw it; clicked. From that moment on display advertising has been in freefall. Brands, Agencies & publishers … Continue reading

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How The Guardian is Tackling Viewability

If you’ve worked in digital media for 5 minutes since the turn of the year then you will have had a conversation about viewability. A study by Meetrics last week claimed that UK viewability had fallen to 49%; quite a … Continue reading

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Ad blocking is the industry’s fault

The IAB ad blocking study is interesting but not surprising. Hopefully it will be a catalyst for more digital advertisers to do better work. In a nutshell, 15% of the online population actively uses ad blocking software. They do it to block all … Continue reading

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