Tag Archives: media audiences

Ad blocking is the industry’s fault

The IAB ad blocking study is interesting but not surprising. Hopefully it will be a catalyst for more digital advertisers to do better work. In a nutshell, 15% of the online population actively uses ad blocking software. They do it to block all … Continue reading

Posted in Content, Digital Media, Media Owners, Mobile, Programmatic, thoughts | Tagged , , , , , , , , , , , | Leave a comment

Media Audiences and Cross Platform Buying

We all know Print is a dying medium. A big publisher told me the other day that readership of her portfolio was declining 10% YoY. She wasn’t upset though; total readership across print and digital was up and there was … Continue reading

Posted in thoughts | Tagged , , , , , | Leave a comment