Tag Archives: digital media

The Importance of Context in Digital Marketing

Posted on February 11, 2019 by

In the early days of digital, context was paramount. Web 1.0 was like a digital newsstand and digital media plans weren’t far off those put together by press teams. The digital bit was around ad serving, site tracking and reporting.   … Continue reading →

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Ad Blocking can save digital advertising from itself

Posted on October 26, 2016 by

The first ever banner appeared on HotWired in 1994. It was the only ad on the page & reported that 44% of people who saw it; clicked. From that moment on display advertising has been in freefall. Brands, Agencies & publishers … Continue reading →

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Ad blocking is the industry’s fault

Posted on July 9, 2015 by

The IAB ad blocking study is interesting but not surprising. Hopefully it will be a catalyst for more digital advertisers to do better work. In a nutshell, 15% of the online population actively uses ad blocking software. They do it to block all … Continue reading →

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Mobile Ad Blocking

Posted on May 20, 2015 by

Ad blocking is big news at the moment. According to Business Insider 5% of the total online population employs one and usage grew by 69% YoY in Q2 2014 to 144 million people. A report in the FT a couple … Continue reading →

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Media Audiences and Cross Platform Buying

Posted on August 4, 2014 by

We all know Print is a dying medium. A big publisher told me the other day that readership of her portfolio was declining 10% YoY. She wasn’t upset though; total readership across print and digital was up and there was … Continue reading →

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On Big Data

Posted on June 3, 2014 by

Media people love a trend and a buzzword & big data has been weathering the storm for quite a while; problem is everyone I meet says that there isn’t any out there. Some believe it’s all in America, others that … Continue reading →

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Online Ads & the Attentive Goldfish

Posted on March 21, 2014 by

Over the years I’ve probably sat in a couple of hundred meetings while the where the creative agency suits talk clients through creative concepts. In almost all of them the storyboards for the digital ads are almost identical to the … Continue reading →

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5 things to get right in 2014

Posted on January 10, 2014 by

The start of a new year is traditionally a time when people look forward; problem is I can’t stop looking back. Pretty much every website I bought a Christmas present from has retargeted me with sales messages to inform everything … Continue reading →

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Tweet the Power

Posted on December 12, 2013 by

If you are the type of person to read this you will love Twitter as much as I do. It’s more than a website, social network or channel. It is a medium in its own right; an invention I believe … Continue reading →

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John Lewis, Content Marketing & the TV

Posted on December 10, 2013 by

This won’t be a shock but this year’s John Lewis TV ad is branding at its finest. It has the best elements of old school TV advertising and is an impeccable example of content marketing. These two elements combined make … Continue reading →

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