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Tag Archives: digital media
On Big Data
Media people love a trend and a buzzword & big data has been weathering the storm for quite a while; problem is everyone I meet says that there isn’t any out there. Some believe it’s all in America, others that … Continue reading
Posted in Digital Media, thoughts
Tagged banner ads, big data, buzzword, data, digital media, dynamic creative, mary meeker
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Online Ads & the Attentive Goldfish
Over the years I’ve probably sat in a couple of hundred meetings while the where the creative agency suits talk clients through creative concepts. In almost all of them the storyboards for the digital ads are almost identical to the … Continue reading
Posted in thoughts
Tagged attention span, banner ads, digital media, goldish, meetings, online media
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