Tag Archives: attention span

Display Ads and Adblocking

The first ever banner appeared on HotWired in 1994. It was the only ad on the page &┬áreported that 44% of people who saw it; clicked. From that moment on display advertising has been in freefall. Brands, Agencies & publishers … Continue reading

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Online Ads & the Attentive Goldfish

Over the years I’ve probably sat in a couple of hundred meetings while the where the creative agency suits talk clients through creative concepts. In almost all of them the storyboards for the digital ads are almost identical to the … Continue reading

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