Category Archives: Mobile

How The Guardian is Tackling Viewability

If you’ve worked in digital media for 5 minutes since the turn of the year then you will have had a conversation about viewability. A study by Meetrics last week claimed that UK viewability had fallen to 49%; quite a … Continue reading

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Ad blocking is the industry’s fault

The IAB ad blocking study is interesting but not surprising. Hopefully it will be a catalyst for more digital advertisers to do better work. In a nutshell, 15% of the online population actively uses ad blocking software. They do it to block all … Continue reading

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Mobile Ad Blocking

Ad blocking is big news at the moment. According to Business Insider 5% of the total online population employs one and usage grew by 69% YoY in Q2 2014 to 144 million people. A report in the FT a couple … Continue reading

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5 things to get right in 2014

The start of a new year is traditionally a time when people look forward; problem is I can’t stop looking back. Pretty much every website I bought a Christmas present from has retargeted me with sales messages to inform everything … Continue reading

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