Author Archives: alan king

About alan king

I have been learning digital media since 2000. All thoughts are my own and have nothing to do with my company.

The Importance of Context in Digital Marketing

In the early days of digital, context was paramount. Web 1.0 was like a digital newsstand and digital media plans weren’t far off those put together by press teams. The digital bit was around ad serving, site tracking and reporting.   … Continue reading

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Ad Blocking can save digital advertising from itself

The first ever banner appeared on HotWired in 1994. It was the only ad on the page & reported that 44% of people who saw it; clicked. From that moment on display advertising has been in freefall. Brands, Agencies & publishers … Continue reading

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Digital Advertising and the Power of Simplicity

My mum doesn’t understand what I do for a living. Until recently she thought I wrote all the ad copy for BMW (I worked on the media account years ago.) The subject came up again over the weekend so I … Continue reading

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Homepages

Twitter has been in the doldrums for a while and its share price is at an all-time low. Lots of new features have been rolled out to make the social network more accessible but nothing has worked. The latest attempt … Continue reading

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How The Guardian is Tackling Viewability

If you’ve worked in digital media for 5 minutes since the turn of the year then you will have had a conversation about viewability. A study by Meetrics last week claimed that UK viewability had fallen to 49%; quite a … Continue reading

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Ad blocking is the industry’s fault

The IAB ad blocking study is interesting but not surprising. Hopefully it will be a catalyst for more digital advertisers to do better work. In a nutshell, 15% of the online population actively uses ad blocking software. They do it to block all … Continue reading

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Mobile Ad Blocking

Ad blocking is big news at the moment. According to Business Insider 5% of the total online population employs one and usage grew by 69% YoY in Q2 2014 to 144 million people. A report in the FT a couple … Continue reading

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