Tag Archives: online media

How The Guardian is Tackling Viewability

If you’ve worked in digital media for 5 minutes since the turn of the year then you will have had a conversation about viewability. A study by Meetrics last week claimed that UK viewability had fallen to 49%; quite a … Continue reading

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Ad blocking is the industry’s fault

The IAB ad blocking study is interesting but not surprising. Hopefully it will be a catalyst for more digital advertisers to do better work. In a nutshell, 15% of the online population actively uses ad blocking software. They do it to block all … Continue reading

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Mobile Ad Blocking

Ad blocking is big news at the moment. According to Business Insider 5% of the total online population employs one and usage grew by 69% YoY in Q2 2014 to 144 million people. A report in the FT a couple … Continue reading

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Online Ads & the Attentive Goldfish

Over the years I’ve probably sat in a couple of hundred meetings while the where the creative agency suits talk clients through creative concepts. In almost all of them the storyboards for the digital ads are almost identical to the … Continue reading

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