Tag Archives: dynamic creative

Ad blocking is the industry’s fault

The IAB ad blocking study is interesting but not surprising. Hopefully it will be a catalyst for more digital advertisers to do better work. In a nutshell, 15% of the online population actively uses ad blocking software. They do it to block all … Continue reading

Posted in Content, Digital Media, Media Owners, Mobile, Programmatic, thoughts | Tagged , , , , , , , , , , , | Leave a comment

On Big Data

Media people love a trend and a buzzword & big data has been weathering the storm for quite a while; problem is everyone I meet says that there isn’t any out there. Some believe it’s all in America, others that … Continue reading

Posted in Digital Media, thoughts | Tagged , , , , , , | 1 Comment