Tag Archives: digital media

On Big Data

Media people love a trend and a buzzword & big data has been weathering the storm for quite a while; problem is everyone I meet says that there isn’t any out there. Some believe it’s all in America, others that … Continue reading

Posted in Digital Media, thoughts | Tagged , , , , , , | 1 Comment

Online Ads & the Attentive Goldfish

Over the years I’ve probably sat in a couple of hundred meetings while the where the creative agency suits talk clients through creative concepts. In almost all of them the storyboards for the digital ads are almost identical to the … Continue reading

Posted in thoughts | Tagged , , , , , | Leave a comment

5 things to get right in 2014

The start of a new year is traditionally a time when people look forward; problem is I can’t stop looking back. Pretty much every website I bought a Christmas present from has retargeted me with sales messages to inform everything … Continue reading

Posted in Content, Digital Media, Mobile | Tagged , , , , , , , , | Leave a comment

Tweet the Power

If you are the type of person to read this you will love Twitter as much as I do. It’s more than a website, social network or channel. It is a medium in its own right; an invention I believe … Continue reading

Posted in thoughts | Tagged , , , , , , , , , | Leave a comment

John Lewis, Content Marketing & the TV

This won’t be a shock but this year’s John Lewis TV ad is branding at its finest. It has the best elements of old school TV advertising and is an impeccable example of content marketing. These two elements combined make … Continue reading

Posted in thoughts | Tagged , , , , , , , | 1 Comment