Tag Archives: content marketing

Real Time Media & The Suarez Chomp

At World Cup time almost every ad has a football aspect to it. I spent all day in the car on Sunday and lost count of the radio ads sung to the tune of ‘Ere we go’, contained lazy football … Continue reading

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5 things to get right in 2014

The start of a new year is traditionally a time when people look forward; problem is I can’t stop looking back. Pretty much every website I bought a Christmas present from has retargeted me with sales messages to inform everything … Continue reading

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John Lewis, Content Marketing & the TV

This won’t be a shock but this year’s John Lewis TV ad is branding at its finest. It has the best elements of old school TV advertising and is an impeccable example of content marketing. These two elements combined make … Continue reading

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