Category Archives: Digital Media

Mobile Ad Blocking

Ad blocking is big news at the moment. According to Business Insider 5% of the total online population employs one and usage grew by 69% YoY in Q2 2014 to 144 million people. A report in the FT a couple … Continue reading

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Real Time Media & The Suarez Chomp

At World Cup time almost every ad has a football aspect to it. I spent all day in the car on Sunday and lost count of the radio ads sung to the tune of ‘Ere we go’, contained lazy football … Continue reading

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On Big Data

Media people love a trend and a buzzword & big data has been weathering the storm for quite a while; problem is everyone I meet says that there isn’t any out there. Some believe it’s all in America, others that … Continue reading

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Facebook Organic Reach and the Futility of Like Farming

If you’ve spent 5 minutes with a marketer in the past 5 years you will have heard them talk about paid, owned & earned media and their increased focus on digital marketing. Many of these marketers will have also been … Continue reading

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5 things to get right in 2014

The start of a new year is traditionally a time when people look forward; problem is I can’t stop looking back. Pretty much every website I bought a Christmas present from has retargeted me with sales messages to inform everything … Continue reading

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