Category Archives: Content

Ad blocking is the industry’s fault

The IAB ad blocking study is interesting but not surprising. Hopefully it will be a catalyst for more digital advertisers to do better work. In a nutshell, 15% of the online population actively uses ad blocking software. They do it to block all … Continue reading

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Real Time Media & The Suarez Chomp

At World Cup time almost every ad has a football aspect to it. I spent all day in the car on Sunday and lost count of the radio ads sung to the tune of ‘Ere we go’, contained lazy football … Continue reading

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5 things to get right in 2014

The start of a new year is traditionally a time when people look forward; problem is I can’t stop looking back. Pretty much every website I bought a Christmas present from has retargeted me with sales messages to inform everything … Continue reading

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