Author Archives: Alan King

About Alan King

I've been working in digital media for quite a while now. I thought it was time I started a blog. I am managing partner and head of digital at UM London. All thoughts are my own.

Real Time Media & The Suarez Chomp

At World Cup time almost every ad has a football aspect to it. I spent all day in the car on Sunday and lost count of the radio ads sung to the tune of ‘Ere we go’, contained lazy football … Continue reading

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On Big Data

Media people love a trend and a buzzword & big data has been weathering the storm for quite a while; problem is everyone I meet says that there isn’t any out there. Some believe it’s all in America, others that … Continue reading

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Online Ads & the Attentive Goldfish

Over the years I’ve probably sat in a couple of hundred meetings while the where the creative agency suits talk clients through creative concepts. In almost all of them the storyboards for the digital ads are almost identical to the … Continue reading

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Facebook Organic Reach and the Futility of Like Farming

If you’ve spent 5 minutes with a marketer in the past 5 years you will have heard them talk about paid, owned & earned media and their increased focus on digital marketing. Many of these marketers will have also been … Continue reading

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5 things to get right in 2014

The start of a new year is traditionally a time when people look forward; problem is I can’t stop looking back. Pretty much every website I bought a Christmas present from has retargeted me with sales messages to inform everything … Continue reading

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Tweet the Power

If you are the type of person to read this you will love Twitter as much as I do. It’s more than a website, social network or channel. It is a medium in its own right; an invention I believe … Continue reading

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John Lewis, Content Marketing & the TV

This won’t be a shock but this year’s John Lewis TV ad is branding at its finest. It has the best elements of old school TV advertising and is an impeccable example of content marketing. These two elements combined make … Continue reading

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