Author Archives: alan king

About alan king

I've been working in digital media for quite a while now. I thought it was time I started a blog. I am Head of Digital At IPG Mediabrands in the UK. All thoughts are my own.

Ad blocking is the industry’s fault

The IAB ad blocking study is interesting but not surprising. Hopefully it will be a catalyst for more digital advertisers to do better work. In a nutshell, 15% of the online population actively uses ad blocking software. They do it to block all … Continue reading

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Mobile Ad Blocking

Ad blocking is big news at the moment. According to Business Insider 5% of the total online population employs one and usage grew by 69% YoY in Q2 2014 to 144 million people. A report in the FT a couple … Continue reading

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What is Online video (OLV)?

Many sources point to the ubiquity of OLV; Cisco believe it will be C. 80% of all internet traffic by 2018. Looking at the headlines alone, marketers could be forgiven for thinking there is an abundance of quality inventory (that … Continue reading

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Magic

A nice app called Meerkat was launched a couple of weeks ago. It very simply allows people to live stream video from their phone on Twitter. I’ve tried it once & like the few before me I just wandered around … Continue reading

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Goals

  I’m fascinated by the Thomas Heatherwick London buses. As a child I caught the Number 8 route master from Bow to Bethnal Green every day and it’s great to see a version of them back. Thomas Heatherwick opened the … Continue reading

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Get to the Point

These ‘unskippable’ Geico Youtube ads are brilliant. They get to the point  & make you want to watch on. If most digital advertising got to the point within five seconds; ROI for both hard and soft metrics would soar.   … Continue reading

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A Familiar Formula

I’ve been on holiday for a couple of weeks. I have been back for a week and haven’t had much chance to go through the backlog of sales email until this afternoon. In the past half an hour I’ve opened up 3 … Continue reading

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