Author Archives: alan king

About alan king

I've been working in digital media for quite a while now. I thought it was time I started a blog. I am managing partner and head of digital at UM London. All thoughts are my own.

Mobile Ad Blocking

Ad blocking is big news at the moment. According to Business Insider 5% of the total online population employs one and usage grew by 69% YoY in Q2 2014 to 144 million people. A report in the FT a couple … Continue reading

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What is Online video (OLV)?

Many sources point to the ubiquity of OLV; Cisco believe it will be C. 80% of all internet traffic by 2018. Looking at the headlines alone, marketers could be forgiven for thinking there is an abundance of quality inventory (that … Continue reading

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Magic

A nice app called Meerkat was launched a couple of weeks ago. It very simply allows people to live stream video from their phone on Twitter. I’ve tried it once & like the few before me I just wandered around … Continue reading

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Goals

  I’m fascinated by the Thomas Heatherwick London buses. As a child I caught the Number 8 route master from Bow to Bethnal Green every day and it’s great to see a version of them back. Thomas Heatherwick opened the … Continue reading

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Get to the Point

These ‘unskippable’ Geico Youtube ads are brilliant. They get to the point  & make you want to watch on. If most digital advertising got to the point within five seconds; ROI for both hard and soft metrics would soar.   … Continue reading

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A Familiar Formula

I’ve been on holiday for a couple of weeks. I have been back for a week and haven’t had much chance to go through the backlog of sales email until this afternoon. In the past half an hour I’ve opened up 3 … Continue reading

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Media Audiences and Cross Platform Buying

We all know Print is a dying medium. A big publisher told me the other day that readership of her portfolio was declining 10% YoY. She wasn’t upset though; total readership across print and digital was up and there was … Continue reading

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