Monthly Archives: March 2014

Online Ads & the Attentive Goldfish

Over the years I’ve probably sat in a couple of hundred meetings while the where the creative agency suits talk clients through creative concepts. In almost all of them the storyboards for the digital ads are almost identical to the … Continue reading

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Facebook Organic Reach and the Futility of Like Farming

If you’ve spent 5 minutes with a marketer in the past 5 years you will have heard them talk about paid, owned & earned media and their increased focus on digital marketing. Many of these marketers will have also been … Continue reading

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